premier optical

At Premier Optical we strive to provide the highest level of service. Customer satisfaction is our top priority. Our experienced Opticians, have nearly 40 years of combined experience. Whether getting your first pair of glass or you’re a seasoned wearer we will guide you through the process, educating the patient about the products that will help them see to their fullest potential. Premier Optical sells a wide variety of products, everything from designer frames, traditional design lens to digital lenses, sunglasses, eye compresses, contact lenses, reading glasses, and eyeglass accessories.

LEnses

By adding the desired lenses to your favorite frames, our opticians can help create the perfect pair of glasses for your lifestyle and vision needs.

Anti Reflective

Wearers of prescription glasses and sunglasses commonly encounter annoying glare and reflections caused by light bouncing off their lenses. This glare makes it more difficult to see, especially at night. Anti-reflective lenses reduce these reflections allowing more light to pass through to your eyes.

Anti-reflective lenses also improve the aesthetic appearance of your glasses by diminishing the glare that blocks your eyes when others look at you. Many no-glare lenses also come with a scratch-resistant protection that makes them more durable and easier to clean.

Progressive

Presbyopia is an age-related disease that requires bifocals to correct near vision. Progressive lenses are different from traditional bifocals because the visible line in the middle of the lens is smoothed out to create a seamless transition between seeing near and long-distance. This makes things like switching from reading a book to viewing the television much easier.

Digital Protective

According to the American Optometric Association (AOA), the average American worker spends seven hours per day in front of a screen. Symptoms of computer vision syndrome include blurry vision, sore and tired eyes, headaches and neck and shoulder pain. Blue light from the sun, fluorescent and LED lighting and digital devices can negatively affect our sleep and can even cause cataracts and other eye diseases down the road.
In today’s age of high dependence on technology, it is imperative to use proper precautions against digital eye strain. Special lenses are available to supplement your pair of glasses. The protective lenses work by alleviating eye strain by enhancing vision at near and medium distances. In addition to these lenses, the AOA recommends following the 20-20-20 rule: After every 20 minutes of viewing a digital device, take a 20-second break and view an object 20 feet away from you.

High Definition

If you want exceptional clarity, brighter and more precise vision when wearing your eyeglasses, ask about our high definition lenses. Available for people who are nearsighted, farsighted, and astigmatic, these lenses make your vision crystal clear, like you’re looking through a highly pixelated camera.

No Scratch

No lens is completely “scratch-proof,” but there is a scratch-resistant treatment that can help protect your eyewear. This two-sided treatment goes on the front and backside of your lenses and protects against scratches.

Sunglasses

Sunlight is known to have many health benefits, but too much exposure can be detrimental to the skin and eyes. Sunglasses can not only be unique and fashion-forward, but they can also serve an important function in protecting the eyes against the harmful effects of the sun. With the wide variety of lens options available, you can customize your sunglasses to meet your visual, protection, performance and comfort needs. Sunglasses protect your eyes from harmful ultraviolet (UV) radiation, which is present even on cloudy days. Quality sunwear provides 100% UV protection and can significantly reduce the risk of vision problems caused by sunlight such as cataracts and retinal damage.

Glare, an issue that makes it difficult to see objects clearly by washing out colors and details, can be combated by polarized lenses. Looking at a scene with polarized lenses, you will notice the colors are deeper, richer and bolder, and details are clearer and more distinct. Polarized lenses also help reduce squinting, which, in turn, reduces eye fatigue, tension and eyestrain.

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Our staff

Belinda Christianson

Belinda Christianson has six years of Optical experience and is cross trained as an Ophthalmic technician. Belinda’s favorite part of the optical business is getting to know the patients, helping them select the "perfect" pair of glasses and training first time contacts lens wearers.

Belinda lives in Fargo with her husband and has three grown children. In her spare time, Belinda enjoys hanging out with her family and spending time at the lake.

James Meline

James Meline has worked in the optical industry for 14 years. He enjoys assisting and educating patients about the various product options that are available. Taking care of patients and providing them with the best eye care is his top priority. James lives in South Fargo with his wife, Heidi, two teenagers, Noah and Clara and furry child Belle, Cavachon dog. He enjoys spending time with family, attending his children’s activities, going to theater productions and concerts, especially those his children are in), traveling, being involved at church, doing home projects and refinishing furniture. He is also a licensed realtor.

paula bjerk

Paula has been married almost 30 years to her best friend Gregg. They have three children and three grandchildren.

Paula developed an interest in eye services while working part time as an optician during college. She continued working as an optician full time--she has over 20 years experience and is ABO certified.

Currently, Paula lives in Dilworth, Minnesota with her husband Gregg and their fur babies  Shih Tzu Mikey and Boston Terrier Ruthie. Paula loves reading biographies and is a faithful Fargo Forum reader. Paula and Gregg are lifelong Twins and Vikings fans and love watching them play.